The Key To Chic: Kona Sol at Target Swimwear Review

January 29, 2019

Kona Sol at Target Swimwear Review

Target's latest owned brand is a new line of Women's swimwear called Kona Sol. I first saw a preview of Kona Sol on social media and took a closer look in store. I know it's hard to think about swimwear in the midst of winter, but spring and summer will be here before you know it. Now is the best time to shop for swimwear because there's more to choose from. I learned this the hard way when I tried to buy a swimsuit last July and could not find anything that I liked in store in my size.

So what's Kona Sol about? Well there are plenty of styles, sizes (with select sizes from 14W to 26W), and prints to choose from, with high-waisted bottoms, tankinis, and even swim skirts and shorts. Florals, mix-and-match pieces, polka dots, ruffles, and strappy details, it's all here! The wide variety of swimwear styles makes it possible to show off or cover up as much as you'd like. It seems that the designers are taking inclusivity and real women's bodies into account. I feel like Kona Sol has something for everyone.

Pricing is true to Target and under $45. Sizing runs similar to the old Merona brand; it's more like Women's sizing than Juniors'. For example, I'm a small (or size 2/4) in Target's Who What Wear and A New Day brands, and a small in Kona Sol.

April 6, 2022 update - Shop new Kona Sol swimwear:

February 9, 2022 update - Shop the latest from Kona Sol:

June 8, 2021 update - Shop new styles:

May 2, 2021 update - Shop new arrivals:

Here's a peek at the refreshingly inclusive marketing images.

Here is a look at my store's selection.

A wall display above makes it easy to mix and match solid separates.

I'm partial to florals and ruffles, and I'm looking forward to seeing more from Kona Sol as I visit different Target stores. I'm forever in search of black bikini bottoms with fun details!

I bought this ruffled black bikini top in size small ($19.99) which has a removable strap. It also comes in white or coral. It's comfortable and fits well, but if I were swimming, I'd definitely leave the strap on for more support. I love the asymmetry and flirty ruffle, as it adds interest to solid or basic bikini bottoms, shorts, or swim shorts. I found it to run true to Target's Women's sizing.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Watch this space for more Kona Sol updates and photos.

Catch up with more Target Style on my Instagram stories @thekeytochic.

Shop Kona Sol best sellers:

Shop more Kona Sol swimwear:

Pin It

FTC Disclosure

This blog is a personal blog. This blog accepts forms of advertising, sponsorship, or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. If I create a link to a product or service, I may get paid a commission if you purchase the product or service. This also means that if you purchase something and then return it, I lose that commission. Therefore it’s always in my best interest as well as yours that I promote only the highest quality products and services on this site. The views and opinions expressed on this blog are purely mine. If I claim or appear to be an expert on a certain topic or product or service area, I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. This blog does not contain any content which might present a conflict of interest.

All photos and written content (including comments) on The Key To Chic™ are the intellectual property and original work of The Key To Chic™ unless stated otherwise. All of the material on The Key To Chic™ is copyrighted and protected by law, and shall not be rewritten, republished, or reproduced in any medium without written permission. Please contact The Key To Chic™ via e-mail for permission if you are interested in using photos or written content. In other words, do not steal or scrape content from this site. You will be caught and copyright infringement will result in immediate legal action. © 2011-2024 thekeytochic.com

We allow third party companies to serve ads and/or collect certain anonymous information when you visit our Web site. These companies may use non-personally identifiable information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. Google’s use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

Users may opt out of the use of the DART cookie by visiting the advertising opt-out page. (Alternatively, you can direct users to opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.) Cookies are small pieces of data that save information when you visit websites so you don’t have to re-enter it every time you return. For example, cookies help search engines remember that you want your search results in English and help online stores remember the items saved in your virtual shopping cart. Advertisers can also use cookies to deliver ads that are more relevant to you. You can always decide which cookies to accept – or whether to accept cookies at all – by going into your browser’s privacy settings. To learn more about this behavioral advertising practice visit the NAI at http://www.networkadvertising.org. To opt-out of this type of advertising, you can visit http://www.aboutads.info/choices.